But the success of places like Jem's Beer Factory in the unfashionable industrial zone of Petach Tikva is symptomatic of a growing awareness among Israelis of hand-crafted beers.
This cavernous building serves as brewhouse, restaurant, bar and concert venue. Brewer Jem Welfield turned his back on an amazing job as White House events manager to swear a new allegiance to beer. He studied hard before going hands-on with Baltimore's Oxford Brewing Company, and moving to Israel with $5,000, his family and a dream.
It was a risk, but Jem's Beer Factory is a major success; 300,000 litres have been downed in two years. "Craft brewing has really taken off in the US," he tells me. "Israel usually follows about 10 years behind."
New Releases and Now Available (May 24th, 2019)
9 hours ago