18 June 2008

Miller: More Testing Needed

Rob Kasper is reporting in his Baltimore Sun blog that Miller is extending its testing of its three "light" "craft" beers (wheat, amber, and blond ale), heavily promoted in their test markets (Bawlmer, Minneapolis, Charlotte, and San Diego), which it was planning to release this coming fall. Now, according to the AP report rehashed by Kasper, testing will continue, with Milwaukee replacing San Diego as a test market.

My prediction: Grab those promo items and bottles as future breweriana now. (Anyone remember Red Dog, which I think was from "Plank Road"?)

UPDATE: See August 1. To quote Nelson Muntz: "Ha-ha!"

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