CHICAGO—Americans everywhere are going wild over the latest commercial for Heineken beer, an ad so appealing it is being referred to as "the coolest thing ever" and prompting nearly everyone who sees it to want to rush out and buy a bunch of Heinekens immediately.More at the link.
"Oh my God, did you see those people in the commercial drinking those Heinekens?" one typical American, 33- year-old Chicago resident James K. Olloway, asked Thursday. "They were having so much fun! Maybe if I get some Heinekens I can have good times at the same level they do. In fact, I'm going to go out and get some right now."
"Daaaaaamn!" he added.
Though a majority of consumers report they usually "just zone out" during commercials, this 30-second spot has left its viewers completely captivated, perhaps because the music, the lighting, and the happy people enjoying their Heinekens are things no one has previously witnessed on TV.
With regards to the reference to a Philly bar that had run out: Hint, bub: you just had Philly Beer Week.