Wednesday's edition of the City Paper has a fascinating cover story (well, kind of--the cover photo is a "cheesecake-y" vintage poster from the company) on the revival of the National Premium beer brand and recipe by Easton realtor Tim Miller, titled "Lager of Love."
For those who enjoy the history of beer, beer marketing, and advertising and branding, the story will be a fascinating read. Indeed, the question actually arose as to whether or not the old National premium recipe could be accurately reproduced in 2012, even if one had the original brewery and recipe at hand. Even the die-hard "extreme beer" fan who wouldn't use National Bohemian to rinse out his beer glasses will find some worthwhile reading in this piece, if only to possibly reinforce a few negative assumptions about beer branding and marketing in the modern "beer renaissance" era.
Go grab the (free) paper out of its yellow box, or read the article here.
Screaming Into the Void (February 19th, 2019)
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