The owner of another beer brand we don't comment on enough here--Stephen Demczuk of The Raven Lager--checks in with news of a new twist to their marketing which, unfortunately, starts just after Craft Beer Week (but maybe that's a good thing--not competing with as many other events, aye?).
The brewery has commissioned 100 new tap handles from Baltimore's own tap-handle craftsman, Mark Supik & Co. of Highlandtown, to be distributed to selected accounts. The first of these new handles will be unveiled next Monday, May 23, at the Edgar Allen Poe-themed Annabel Lee Tavern in Highlandtown (yet another place we don't discuss enough here) at 6 PM.
We'll all have to wait like everyone else, but I'm told Edgar Allen Poe fans will be enthused by the new design. That, or they may have to put LoJack trackers in these new handles, or make a few available for sale.......
5 comments:
What do the taps look like now?
White handles with an oval logo holder mid-handle. Nice enough, but still somewhat generic and common, especially if you have a lot of handles about.
This handle is not that one. No no no. The new one will be unveiled this Monday!
My reply was to Brian, who seemingly asked what the CURRENT (i.e. in use as of this past week) handles look like.
Re reading it, guess that was what he was asking. Clarified now. See you there!
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