16 May 2011

Press Releases We Never Finished Reading, #3

As you may have heard, today [brand redacted]  launched its newest ad campaign with The Bier Drinker's Light. The new campaign represents a shift in the brand's communication strategy, from focusing on the brand's roots in [European capital] to the functional benefit of the beer itself, as the only light beer that delivers full "bier" tas-

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