It's not like I have to help them with their marketing and promotion, after all. They seem to be doing quite well with that on their own.
So, let's see. A 2012 reinterpretation of yet another mass-market, industrially-produced North American lager with a brand name tied to a local scene. Something that, from all appearances, will be competing for market share with "Natty Boh," Pabst Blue Ribbon, Yuengling, and all the craft beers out there, for which the major market will apparently be nostalgic 50+-year-olds and methodologically ironic hipsters.
Yeah, I don't think they need my help.