As a paid beer writer, I get quite a bit of spam in my inbox regarding beer. Much of it is simply wasted, as I don't need to tell my readers (blog or paper) about El Paso Beer Week or the latest beer made by West Coast Pirate Beer or Montana Moose Brewery.
The Ontario Craft Brewers, a group representing 25 breweries in Ontario, is packaging a special six-pack tied in with the Winter Olympics in Vancouver, featuring six "medal winners" from six different breweries. This is apparently the fourth such special six-pack they have assembled. The six-pack includes recipes picked to go with the beers included. Heck, the website's brilliant, too.
Now, if you ask me, this is the kind of marketing that we should be seeing out of the Brewers Association of Maryland, or similar such guilds in Pennsylvania, Virginia, Michigan, etc. What could be included in Maryland's? Medal winners is too obvious. How about winter seasonals, or hoppy beers, or one-offs like Brewers Alley's 1634 Ale?
PS: First flurry spotted @ 11:06 am here near Druid Hill Park...........