23 September 2010

Guinness Foreign Extra Stout to Return to US Shelves/Bars

Tip o' the hat to Jack Curtin and Beer Advocate, and a few rumor-mongers in the past week.  Guinness (make that Diageo) may be a company that knows enough not to muck up an effective (if somewhat facetious) marketing strategy for its original Guinness Stout, but insofar as getting onto the Imperial Stout bandwagon in North American craft beer circles, they're about ten years too late.  Edited press release (edited to just bring you more facts and less hype) below:

GUINNESS(r) Irish Stout is proud to announce its U.S. launch of GUINNESS(r) Foreign Extra Stout (FES) on October 1st. The fullest in flavor of the GUINNESS brand variants, GUINNESS FES is carbonated unlike the nitrogenated GUINNESS Draught with which most Americans are familiar. The specialty beer is 7.5% ABV and possesses strong, roasted aromas followed by a unique bittersweet taste. Foreign Extra Stout is already a favorite of many around the world, making up 45% of GUINNESS sales globally, and is sure to be a favorite of beer aficionados here in the U.S.

Fact Sheet GUINNESS® Foreign Extra Stout (FES)

Product Description: GUINNESS® Foreign Extra Stout (FES) is brewed with the highest hop rate of all the GUINNESS® variants. The generous hop additions express fully the beers distinctive character and flavor while also prolonging shelf life in warmer climates, as hops are the best natural preservative for beer. GUINNESS FES is uniquely different from GUINNESS Draught both in taste profile, color and ritual.

Taste Profile: Big, full‐bodied flavor with enormous complexity and character. Strong, roasted aromas followed by a unique bittersweet taste

Appearance: Deep Brown

Dispense: Carbonated (GUINNESS Draught nitrogenated)

Ingredients: Malt, Roast Barley, Hops, Yeast, Water

ABV: 7.5%

Suggested Retail Price: 4‐pack @ $9.49

History
Brewed for more than two centuries, GUINNESS FES dates back to 1801. Known as West India Porter until the mid nineteenth century, FES was an export beer brewed with extra hops, giving the beer a more intense flavor and higher alcohol strength. The extra hops also acts as a natural preservative for beer, allowing it to survive long journeys overseas.

GUINNESS FES was exported to the U.S. beginning in 1817, but was discontinued in 1920 due to prohibition. The specialty stout will make its return to the U.S. market in October 2010.

3 comments:

Uncle Tom said...

Found one lonely pint bottle of this while in Ireland three years ago. Much better than the stock Guinness, and it was not in a widget bottle.

It was good enough to bring the empty bottle back to the States for a souvenir.

Jay Zeis said...

Told you so. Just kidding, but I can't wait to try it.

Jake said...

Guinness FES has been discreetly available in some area Caribbean restaurants in the past.