By branding and marketing water, it has been transformed from something that many of us took for granted into a product that now makes billions for global multinational companies.If you have access to the BBC, it's on BBC2 at 2100 GMT tonight (4 PM EST).
But like all products, its success is driven by consumer demand.
"Some people… want to consider the bottled water industry as a marketing trick foisted upon consumers," says Kim Jeffery, chief executive of Nestle Waters in North America.
"I wish I was that good or had that much money.
20 hours ago