Interesting post from The Gray Market Report by W. Blake Gray on why the prize you pay for wine impacts your judgment of same, and why you rave over wines you pay more for whether or not they're really that much better. The same principles likely apply to beer as well, though the marketing and distribution/sales techniques vary slightly.
So how many of you that paid $50-100 for a bottle of BrewDog's extreme products actually like the contents that much?
Cavalier IDPA Match
8 hours ago