The airship was engulfed by flames as it landed in New Jersey, killing 38 people and injuring 60. New Jersey firefighter Leroy Smith found six bottles of Lowenbrau beer and a pitcher intact on the scene of the crash.
He buried his secret find so he could collect them later, as the area had been sealed off by the authorities.
Mr Smith gave the other five bottles to his colleagues. Most of the others are now lost, although one was given to the Lowenbrau company after the death of Mr Smith's friend.
The bottle and jug were passed on by Mr Smith to his niece in 1966 and are now to be put on sale by auctioneers Henry Aldridge and Son.
The beer would have gone off within a year of being bottled. "You wouldn't want to drink it - it is probably quite putrid to taste," auctioneer Andrew Aldridge said. Some of the liquid has evaporated from the bottle and the label is burned, but the logo is still visible.
The previous record price for a bottle of beer was a limited edition sale of a Carlsberg lager which cost £240 ($400).
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