03 February 2011

Stella introduces a "cider"

Stella Artois, the marketing brand that attempted to convince the world's industrial-lager drinkers that "Belgian" beer is just as bland and fizzy as North American industrial lager (but with a touch of sweetness!), has announced plans to introduce a cider brand in the UK, Stella Cidre, to be brewed in Belgium solely for the UK market and using Jonagold apples.

Pete Brown reviews this product engages in "cheap shots and infantile musings" on the concept in this blog post.

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