04 November 2010

Dogfish Head on the Discovery Channel starting Nov. 21

The Discovery Channel has produced a new series called "Brew Masters," featuring Dogfish Head and its charismatic founder/owner Sam Calagione, which debuts on The Discovery Channel Sunday, Nov. 21 at 10 PM EST.  TDC has posted a promotional 30-second commercial for the series here (with a 15-second commercial before the commercial, of course).

From the Discovery Channel press release (numerous typos corrected):

It's cold, it's comforting, it's beer....but for Sam Calagione, founder of one of America's leading craft brewers Dogfish Head Brewery, beer is a passion, a business and a personal quest for [the] best, most imaginative brews. Premiering Sunday, November 21 at 10 PM E/P on Discovery Channel, BREW MASTERS follows Sam and his partners in suds as they travel the country and the world sourcing exotic ingredients and discovering ancient techniques to produce beers of astounding originality.
From chocolate to oysters to tomatoes, Sam is constantly pushing his team and himself to innovate and celebrate the amazing world of beer and beer making. The imagination of the Dogfish Head team is matched only by the fun they inject into every facet of their jobs. Beer tasting meetings in the conference room with co-workers, a bocce ball league in the parking lot, filming original rap videos in the brewery plant, it's all in a days work for BREW MASTERS.
BREW MASTERS taps more than just kegs and barrels; it unlocks a fascinating history of beer making, showcasing the ingenuity and passion behind our love affair with those alluring suds and how it played a role in building civilizations, said Clark Bunting, President and General Manager of Discovery Channel.
Running a successful business also requires inspiration, so BREW MASTERS hits the road for the ultimate beer tasting road trip. Sam sets out to recreate ancient ales that have been discovered at sites around the world from Egypt to Peru. He travels to Rome to research old world Italian beers as inspiration for a new site in New York with Mario Batali. A visit to New Zealand introduces the idea of making the first tomato based beer. And back home, Sam is tasked to come up with a commemorative beer called Bitches Brew to celebrate the 40th anniversary release of Miles Davis' famous recording.
"Beer has always been my passion. It is so much more than what you see in the glass. I'm excited to share the diligence, daring and creativity that we pour into our work," said Calagione.

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